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Hunter achieves 1.8 mn bottles average sales, raises a toast on World Beer Day
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Friday, 01 August, 2025, 12 : 00 PM [IST]
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Our Bureau, Bengaluru
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On the occasion of World Beer Day, Hunter Beer, the flagship brand of SOM Group of Companies, raises a bold and unapologetic toast to India’s ever-evolving beer culture. With over a decade of trust, flavour, and fearless appeal, Hunter continues to be the brew of choice for a new generation that celebrates life on its own terms.
A Legacy Brewed with Strength & Style: First launched in 1994 and repackaged in 2016, it operates in the Mainstream Strong Segment (MSS), competing with category leaders. Its presence spans over multiple States across India, including key markets like Madhya Pradesh, Odisha, Delhi, Karnataka, and Jharkhand- from retail outlets and army canteens to on-premise establishments.
Deepak Arora, CEO, SOM Group of Companies, said, “World Beer Day isn’t just about beer- it’s about the stories we create with every sip. Hunter Beer has become a part of those stories- from late-night rooftop conversations to weekend getaways with friends. It’s a celebration of bold flavour and fearless living. With an average annual sale of over 1.8 million bottles, Hunter has built a loyal consumer base across metros and rising Tier-II cities. Its success is rooted in uncompromised quality, vibrant branding, and an iconic flavour profile that speaks directly to India’s bold, independent generation.”
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