|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
ICBA hosts its first global convening held in Africa
|
|
Wednesday, 20 May, 2026, 14 : 00 PM [IST]
|
|
Nairobi, Kenya
|
The International Council of Beverages Associations (ICBA) this week welcomed over 100 non-alcoholic beverage industry associations and company executives to Nairobi for the organisation's first global convening held in Africa, formally acknowledging the launch of its new ICBA Africa regional group and recognising the growing importance of African markets to the global beverage sector.
The high level of participation by representatives operating in more than 200 countries globally aligns with the beverage sector's long-term prioritisation of growth and partnership in the region, as also demonstrated by the launch of ICBA Africa in August 2025. Discussions focused on meeting consumers' needs, strengthening sectoral and multistakeholder collaboration, and advancing evidence-based approaches to shared policy challenges.
Iddah Asin, Africa executive director, ICBA, said, "Africa's non-alcoholic beverage sector plays an important role in economic development – contributing more than $120 billion (Statista) to the continent's economies and supporting millions of jobs across agriculture, manufacturing, retail and distribution. I am so proud to have welcomed colleagues to my hometown of Nairobi as we work to deepen our partnerships, highlight Africa's dynamic and unique beverage sector, and unlock opportunities for future growth."
Kate Loatman, executive director, ICBA, said, "ICBA Africa expands ICBA's global and regional platforms for constructive dialogue across industry, policymakers and other stakeholders, to support inclusive, evidence-based and forward-looking policy outcomes. Our members' expertise can and must play a role in the development of whole-of-society solutions that deliver for consumers and communities."
|
|
|
|
|
|
|
|
|
|