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ICRIER-Amway report on ‘Making India the Global Hub for Turmeric’
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Monday, 20 January, 2025, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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A day after the launch of the National Turmeric Board, the Indian Council for Research on International Economic Relations (ICRIER) and Amway India Enterprises Pvt. Ltd., unveiled a comprehensive joint report titled ‘Making India the Global Hub for Turmeric’, addressing the pressing challenges faced by turmeric farmers and offering a strategic roadmap to enhance India’s position in the global turmeric market. Union Minister for Commerce and Industry Piyush Goyal formally inaugurated the board’s office in Nizamabad in northern Telangana, one of the key turmeric hubs in the country. The new board aims to boost turmeric exports to $1 billion by 2030.
The ICRIER-Amway Report highlights that while the global turmeric market, valued at $58.2 million in 2020, is expected to grow at a CAGR of 16.1 per cent by 2028, Indian turmeric farmers face hurdles such as fluctuating prices, limited market access, and inadequate post-harvest infrastructure. Despite India cultivating turmeric across 297,460 hectares with an expected production of 1,041,730 MT in 2023-24, there is a pressing need for targeted interventions to stabilise production and empower farmers.
While flagging pain points of the farmers and challenges, the Report also suggests the way forward. According to the findings, third-party certified organic helps farmers to get a better price, but it is costly, and there is no subsidy. Hence, the Report recommends subsidy for third-party organic, streamlining regulatory bodies and signing mutual recognition agreements for regulatory cooperation that will help to promote exports.
The report also pointed out that India is able to supply only 10 per cent of global demand of high-curcumin (over 5 per cent) turmeric with lower Maximum Residue Levels (MRLs). Hence, R&D is needed to develop, high-curcumin variety and such varieties should be marketed in global platforms, it said, adding that with six GI products, GI discussions in trade agreements are important. “India has more than 30 varieties of turmeric and there is scope for more GI products. Focus should be to secure GI in products above 5 per cent curcumin,” the Report emphasised.
The Report, co-authored by Dr Arpita Mukherjee, Dr Souvik Dutta, Eshana Mukherjee, Ketaki Gaikwad, Trishali Khanna, and Nandini Sen, highlights strategies to position India as the global leader in turmeric production, value addition, and exports. The event commenced with a welcome address by Dr Deepak Mishra, director and chief executive of ICRIER, and a featured keynote addresses from Ramesh Chand, member, NITI Aayog, Government of India.
In his welcome address Dr Mishra said, "The Ministry of Commerce and Industry projects that India’s turmeric exports will reach $1 billion by 2030. The government has also established the National Turmeric Board. In this context, our report makes targeted recommendations on how India can strengthen its position as a global turmeric producer and exporter, and make more value-addition at home.”
Highlighting the objectives of the Study, Dr Mukherjee said, “The objective of this report is to present the current trends and developments, with a focus on the development and growth of turmeric and turmeric products in India and to strengthen India’s position as a global turmeric production and export hub.”
Highlighting key insights from the report, the author emphasised India’s unique opportunity to leverage its rich turmeric heritage by enhancing production practices, strengthening export channels, and promoting value-added products.
Amway India extended the support to carry out this extensive survey. In his closing remarks, Rajneesh Chopra, MD – Amway India, said, "The report ‘Making India the Global Hub for Turmeric’ by ICRIER meticulously captures the insights of farmers, farmer producer organisations, companies, and policymakers, offering a comprehensive analysis of the current landscape and future opportunities in the Turmeric industry. By linking food security with nutrition security and diversifying the use of turmeric as a nutraceutical, this report can significantly contribute to increasing India’s exports and achieving the government’s vision of making India a global hub for turmeric."
The report looks at enhancing value addition in the country so as to increase the income of farmers and benefit MSMEs. It makes recommendations to unleash the potential of this sector, aligned with the vision of India becoming a developed country by 2047. The sector has huge potential to create jobs, and make farmers and MSMEs a part of the global value chain. The study is based on secondary data, information analysis and a primary survey and focuses on ‘Make in India’ and value-added products for exports.
The release was followed by an engaging panel discussion on ‘Securing India’s Leadership in Turmeric Value-Added Products’. The panel discussion was moderated by Ramakrishanan M, MD and head of Sustainability and Agriculture Practice, primus partners. The special address on theme was delivered by Dr Prabhat Kumar, Horticulture Commissioner (NBM & CEO, CDB, ED(NBB)), Department of Agriculture & Farmers Welfare, and Dr Jayant Dasgupta, former Ambassador of India to the World Trade Organization (WTO).
The session featured an expert panel comprising Devajit Khound, principal Economic Advisor, Department of Agriculture and Farmers Welfare, Dr Seema Puri, professor, Institute of Home Economics, University of Delhi; Dr Souvik Dutta, assistant professor, Indraprastha Institute of Information Technology (IIIT), Delhi; and Virat Bahri, joint director, Centre for Advanced Trade Research, Trade Promotion Council of India (TPCI). The discussion centred on strategies to fortify India's global leadership in turmeric by enhancing value addition, ensuring quality, and fostering international collaborations to maximise its economic potential.
India is the largest producer, consumer and exporter of turmeric in the world. In the year 2022-23, an area of 3.25 lakh hectares was under turmeric cultivation in India with a production of 11.61 lakh tonnes (over 70% of global turmeric production). More than 30 varieties of Turmeric are grown in India and it is grown in over 20 states in the country. The largest producing states of Turmeric are Maharashtra, Telangana, Karnataka and Tamil Nadu.
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