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iD Fresh Food expands to Ahmedabad as part of its pan-India growth strategy
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Wednesday, 13 November, 2024, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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iD Fresh Food, India’s largest and most reputed brand in fresh, natural food products, is on an ambitious growth trajectory. The Bengaluru-based company announced its expansion to Ahmedabad, as a part of its pan-India growth plan.
In a strategic move to cater to growing consumer demand, the company is introducing its range of products such as idli-dosa batter, Malabar Parota, Wheat Lachha Paratha, Paneer, Curd and Coffee to the city. The brand intends to soon launch rest of its offerings such as spices and chutney as well into the market.
Rajat Diwaker, CEO (India), iD Fresh Food, said, “Ahmedabad is an important market for us, given its rich food culture and consumers who appreciate natural and traditional flavours. Our expansion here is a key step in our pan-India growth strategy, and we are confident that our products will resonate well with the city’s families who value authenticity and quality."
The aggressive plan for a pan-India expansion comes against the backdrop of its phenomenal success in 2024. The company clocked a revenue of Rs 554 crore in FY 24 and aims to clock Rs 700 crore in FY 2025. In fact, the company had a 16% increase in its operating revenue, rising to Rs 395.76 crore in FY24 from Rs 340.9 crore in the previous year.
This expansion aligns with its overarching growth strategy to enhance the accessibility and availability of its products nationwide. While the current focus is on making core products widely accessible, specific plans for each city will be shaped by market performance and consumer feedback in the next phase.
Building on its commitment to offering preservative-free, natural, and authentic products, it has been at the forefront of India’s ‘fresh food’ revolution. By placing consumers at the centre of its mission, its success comes from its dedication to homemade-style preparation, free from chemicals, preservatives, or artificial additives. The brand aims to deliver the nostalgic taste of traditional home-cooked meals. Rather than replace these cherished flavours, it complements them, offering wholesome, authentic food in the healthiest way possible, said the company.
While the products will be available across online and offline channels, it aims to establish distribution centres in the city within a couple of months.
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