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IFBA, HAS & IEG Asia form partnership to drive industry innovation & elevate F&B and HoReCa industry
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Saturday, 05 April, 2025, 08 : 00 AM [IST]
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Singapore
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The International Food & Beverage Association (IFBA), Hospitality Alliance Singapore (HAS), and IEG Asia have solidified a landmark partnership to enhance SIGEP Asia & Restaurant Asia 2025, reinforcing the event as the premier business platform for the foodservice, hospitality, and nightlife industries in Asia.
Taking place from July 16 to 18, 2025, at Sands Expo & Convention Centre, Singapore, SIGEP Asia & Restaurant Asia 2025 will introduce new initiatives designed to drive innovation, foster global networking, and strengthen industry growth.
Building on a highly successful 2024 edition, SIGEP Asia & Restaurant Asia 2025 will bring together top leaders from across foodservice, bakery, pastry, hospitality, and nightlife. With a stronger international presence, the event will introduce a dynamic IFBA-HAS Alliance International Forum, a high-profile industry roundtable bringing together top hospitality executives, food & beverage leaders, and key decision-makers.
This marks the first time that Singapore’s top hospitality associations—each linked to their respective global parent organisations—have come together under a unified alliance with IFBA. This collaboration will address workforce development, sustainable business models, and industry resilience in an evolving global market.
As a key strategic partner, IFBA will take on a greater role in curating thought leadership forums, networking sessions, and exclusive industry roundtables. New features for 2025 include:
IFBA Roundtable Forums – High-impact discussions on global trends, sustainability, and technological innovations in F&B.
China-APAC Conference – A new addition focused on cross-border collaboration, investment, and market expansion.
IFBA-Hospitality Alliance International Forum – A first-of-its-kind panel featuring industry leaders addressing workforce development and industry transformation.
Cheong Hai Poh, president of IFBA and chairman of HAS, said, "This partnership represents a major step forward in uniting the hospitality industry under a shared vision of growth and excellence. By bringing together Singapore’s leading associations with both local and global reach, we are creating a structured pathway for businesses to scale, innovate, and thrive."
The Hospitality Alliance Singapore (HAS) will play a key role in this year’s SIGEP Asia by bringing together leaders from Singapore’s top hospitality associations, including: Madeline Lai, president, Hospitality Purchasing Association Singapore; Damian Tan, president, Association of Rooms Division Executives (Singapore); Steven Chen, president, Association of Bartenders & Sommeliers Singapore; Kong Kok Kiang (KK), president, Singapore Chefs’ Association; Lens Gwee, president, Food & Beverage Management Association Singapore; Ivan Loh, president, Association of Singapore Housekeepers; Mohamed Fasle Rifaeh, president, Les Clefs d'Or Singapore. This partnership will facilitate high-impact networking, knowledge-sharing, and business collaborations between regional and international hospitality professionals.
SIGEP Asia 2025, co-located with Restaurant Asia, Speciality Food & Drinks Asia and Speciality Coffee & Tea Asia, will serve as Southeast Asia’s leading platform for trade professionals in Foodservice, bakery, pastry, and HoReCa Attendees can expect:
- Exclusive business matchmaking programs connecting buyers and suppliers
- Live demonstrations and hands-on workshops led by industry experts
- Industry panels and roundtable discussions featuring top global voices
- Special showcase zones, including the Chocolate Pavilion with Janice Wong and the Nightlife & Entertainment Pavilion
Dr Ilaria Cicero, CEO of IEG Asia, said, "Our vision for SIGEP Asia and Restaurant Asia 2025 is to redefine industry engagement by bringing together the new generation of leaders, innovators, and decision-makers to address the evolving challenges and opportunities in F&B and hospitality. Our strengthened partnerships with IFBA and HAS reinforce our commitment in creating high-value business opportunities for professionals across the industry."
Edwin Fong, executive director of Restaurant Association of Singapore, said, “The Association’s mission, said, is to be the go-to knowledge hub for smart and relevant intelligence within the F&B and HoReCa industry. With a diverse membership that includes restaurants, caterers, fast food outlets, and food courts, RAS offers a comprehensive view and opinion on industry matters, all with the common goal of propelling the industry forward.”
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