|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Impulse Coffees introduces India’s first gourmet flavoured coffee sachets
|
|
Monday, 09 February, 2026, 08 : 00 AM [IST]
|
|
Our Bureau, Mumbai
|
One of India’s fastest-growing homegrown coffee brands, Impulse Coffees, founded by YouTuber and Beauty Content Creator, Sarah Sarosh, has expanded its product range with the launch of two new sachet-based offerings. Built on consistent customer feedback, the move introduces a trial-friendly format for flavour exploration, while also creating a more price-accessible entry point for everyday coffee drinkers.
The first launch is a 30-sachet Gourmet Flavoured Assorted Coffee Box, developed in response to repeated requests from customers and first-time buyers seeking to experience multiple flavours without committing to a single jar. To ensure the experience remains consistent with the brand’s jar formats, the box features freeze-dried instant coffee that delivers the same depth of flavour and aroma in a convenient single-serve format. Priced at ?599, it includes three sachets each of 10 flavours: Espresso, Mocha, Vanilla, Hazelnut, Pistachio, Caramel, Strawberry, Raspberry, Pineapple and Kaccha Aam, allowing consumers to explore the full range at home, at work, or while travelling, with the assortment reflecting Impulse Coffees’ broader flavour portfolio rather than a single flavour theme.
Not all coffee sachets in the market are freeze-dried, and the company has taken a deliberate approach to ensure consistency in this offering. The freeze-dried variant aligns with the brand’s existing gourmet blends, made from coffee beans sourced from Chikmagalur, Karnataka, and processed in India, with no chicory, added sugar, or fillers.
“At Impulse Coffees, we’re always looking at offering more and better, especially when it’s driven by what our customers ask for. The demand for sachets came from people who wanted convenience without moving away from the flavours they already love. While developing this format, our focus was on ensuring the experience stayed consistent, familiar and easy, without changing what goes into the cup,” says Sarah Sarosh, founder and CEO of Impulse Coffees, YouTuber, Beauty and Lifestyle Creator.
Alongside this, the brand has also introduced a bestselling sachet box designed for wider reach and everyday consumption. Retailing at ?159, this newly launched pack contains spray-dried instant coffee and features five of the company’s bestselling flavours: Mocha, Vanilla, Caramel, Pistachio and Hazelnut. The box includes 10 sachets, with two sachets of each flavour, offering a familiar taste profile in a more price-convenient format.
|
|
|
|
|
|
|
|
|
|