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India’s food processing regulations are complex
Thursday, 02 January, 2025, 13 : 00 PM [IST]
D P Jhawar
The food processing industry transforms raw agricultural produce into consumable food products through multiple processes and methods such as cooking, packaging, and preservation. The sector adds value to agricultural outputs, enhances shelf life, and makes food more accessible, connecting agriculture with markets, generating employment, and boosting exports. As India approaches 2030, the food processing industry is poised at a crossroads, facing both immense opportunities as well as significant challenges. To maintain its competitive edge and meet the demands of a growing population, the sector must address some key challenges around consumer preferences, cold chain infrastructure, sustainability and a few other important areas.

Evolving Consumer Preferences
India’s expanding middle class and urbanisation are driving shifts in food consumption patterns. Increasingly, convenience, health-consciousness, and premium offerings are becoming the key motivators for consumers. Products like plant-based foods, organic snacks, and functional beverages are increasingly in demand. However, adapting to these trends requires significant investment in research, development, and supply chain realignment.

High production costs limit the availability of organic and functional foods to affluent urban consumers, while price sensitivity among the broader population hampers accessibility. Government incentives for organic farming and collaboration between local producers and retailers can lower production costs, making these products more affordable and widely available.

Strengthening Cold Chain Infrastructure
A major bottleneck in India’s food processing sector is the underdeveloped cold chain infrastructure. Despite being the second-largest producer of fruits and vegetables, the lack of adequate cold storage leads to significant post-harvest losses. This is especially true for perishables like dairy, meat, and fresh produce.

Public-private partnerships and tax incentives for cold chain investments can go a long way in accelerating infrastructure development. Expanding cold storage networks in rural and semi-urban areas is also critical to connecting producers with markets, reducing food waste, and boosting farmer incomes.

Sustainability and Resource Management
Sustainability has become a necessity for the food processing industry, which relies heavily on water, energy, and waste management. Water shortages and inefficient waste management systems challenge operational efficiency. While some companies have adopted eco-friendly practices, broader adoption across the sector is needed.

High costs hinder smaller enterprises from implementing sustainable practices. Policies that promote affordable access to green technologies, coupled with stricter enforcement of sustainability standards, can drive change. Recycling water, adopting energy-efficient equipment, and reducing food waste benefit both the environment and the economy.

Addressing Regulatory Challenges
India’s food processing regulations are complex and often inconsistent, creating hurdles for businesses. Frequent policy changes and lengthy approval processes increase compliance challenges, especially for small and medium enterprises (SMEs).

Strengthening regulatory bodies, streamlining compliance processes, and aligning with international standards can improve global competitiveness. Training farmers and processors in quality and safety standards can further enhance the sector's reputation and product reliability.

Climate Change and Supply Chain Uncertainty
Climate change disrupts agricultural production, causing raw material shortages for food processors. Erratic weather patterns, declining soil fertility, and rising input costs add to supply chain instability.

Promoting climate-resilient crops, offering crop insurance, and providing farmers with real-time weather and market data can help stabilise supply chains. Ensuring consistent agricultural yields supports uninterrupted raw material availability for processors.

Unlocking the Potential of Dry Fruits
India is one of the largest consumers of dry fruits but depends heavily on imports, exposing the segment to price fluctuations and geopolitical risks. Domestic production is limited, and counterfeit products undermine consumer trust.

Investing in domestic cultivation in suitable regions and implementing strict quality certifications can reduce import dependency and strengthen the market. Promoting branding and awareness of authentic Indian dry fruits can also help instil consumer confidence.

Competing Globally
Indian food processors face stiff competition from global players with superior technology and infrastructure. Positioning Indian products as premium offerings in international markets is challenging due to inconsistent quality and branding.

Focusing on geographical indication (GI) tags, participating in global food expos, and providing export subsidies can enhance India’s market presence. Encouraging innovation and ensuring consistent quality will help Indian products gain recognition on the global stage.

Conclusion: Turning Challenges into Opportunities
India’s food processing sector embodies the country’s economic aspirations and societal challenges. By prioritising investments in cold chain infrastructure, consumer-driven innovations, and sustainable practices, the sector can unlock its full potential.

Regulatory simplification, technology access for SMEs, and support for sustainable farming are key to driving growth. The dry fruit segment, with its unique intersection of premium appeal and rising health trends, showcases the sector's untapped opportunities.

With a collaborative approach involving policymakers, businesses, and consumers, the food processing industry can address its challenges and position itself as a global leader by 2030.

(The author is CEO, ProV Foods)
 
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