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Ingredion launches first functional native, clean label gelling starch
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Monday, 12 August, 2024, 15 : 00 PM [IST]
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Chicago, USA
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Ingredion has launched Novation Indulge 2940, the first functional native corn starch that provides unique gelling and film-forming properties, highly suitable for dairy and alternative dairy cheese and batters and breadings.
The minimally processed, functional native starch represents the latest innovation from the company's clean label product pipeline, delivering novel texture and mouthfeel as well as natural claim enablement. It offers a consumer-preferred “corn starch” label, which is highly recognised and more accepted by consumers globally compared to most hydrocolloids and other common food additives for texture, according to Ingredion’s ATLAS proprietary consumer insights. In EMEA, corn starch gained 20 percentage points in consumer acceptance between 2020 and 2023, a sign that the ingredient is broadening its appeal further, across categories.
Constantin Drapatz, senior marketing manager EMEA, Clean & Simple Ingredients, Ingredion Incorporated, said, "To formulate vegan pizza cheese or coated fried products and deliver on a clean label has been a challenge in the past. Not only can we now offer an innovative solution, we can also improve the stretch or crispness during holding time, respectively. With Novation Indulge 2940, we meet growing clean label segments like batters and breadings and finally match the great story of more sustainable eating with a clean label.”
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