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ITC Foods’s Sunfeast launches Breakfast Smoothie
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Tuesday, 26 May, 2026, 12 : 00 PM [IST]
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Our Bureau, Bengaluru
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ITC Foods has announced the launch of Sunfeast Breakfast Smoothie, a ready-to-drink beverage for fast-paced lifestyle. Positioned at the intersection of consumer need spaces such as convenience and indulgence, the new launch marks its entry into the emerging on-the-go segment with a differentiated format that combines familiar kitchen ingredients with modern consumption habits.
Made with Banana, Milk, Almonds, Oats, Dates and 4 Super Seeds, the new Sunfeast Breakfast Smoothie addresses a growing consumer need for quick, wholesome and enjoyable breakfast accompaniment. The product provides 6g of protein per serving, with no added sugar, preservatives or artificial flavours, aligning with the increasing preference for better-for-you food and beverage choices.
The launch comes at a time when breakfast consumption habits in India are rapidly evolving. Rising health awareness, busy schedules and rushed mornings are driving consumers towards convenient, portable beverage formats that fit seamlessly into everyday routines.
Vivek Kookkal, vice president and head - Dairy and Beverages, Foods Division, ITC Ltd., said, “Consumer expectations from the breakfast category are evolving rapidly. Our consumers especially the Gen Z are seeking products which are convenient and at the same time tasty. This insight led us to a unique innovation-led category development with the launch of Sunfeast Breakfast Smoothie, a differentiated, first-of-its-kind offering that caters to these emerging consumer needs.”
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