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ITC launches dairy beverage range Sunfeast Wonderz Milk in four variants
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Friday, 07 June, 2019, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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ITC Limited has entered the rapidly-growing ready-to-drink milk-based beverage segment with the launch of Sunfeast Wonderz Milk in four variants - Fruit ‘n’ Milk in two flavours (Mango and Mixed Fruit), Shakes and Nut Shakes.
ITC’s Sunfeast Wonderz Milk promises to make milk more exciting through a delightful taste adventure, enabling the Indian consumer to rediscover the wonders of milk. The launch range comprises of innovative offerings.
The Fruit n Milk variants are made with real fruit pulp and has real fruit bits – a first in the market offering, promising a delightful consumption experience.
The Shakes variant, available in Classic Vanilla flavour, is made with natural vanilla extracts, and promises a classic thick and creamy milkshake experience.
The Nut Shakes variant, available in Kesar Badam flavour, contains real badam bits, promising goodness of milk and almonds.
Sunfeast Wonderz’ launch range will be available at general trade and modern trade outlets, in the launch markets in the five southern Indian states, i.e., Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Telangana.
The Milk Fruit ‘n’ Milk variants are available in 200ml bottles priced at Rs 25; the Shakes are available in 200ml bottles at Rs 30, and the Nut Shakes are available in 200ml bottles at Rs 35.
Speaking about the launch, Hemant Malik, divisional chief executive, foods, ITC Ltd, said, “The launch of Sunfeast Wonderz Milk dairy beverages reflects ITC’s focus in delighting consumers with superior and differentiated food products. The ready-to-drink milk beverages market has seen a high growth with a paradigm shift to healthier beverages.”
“Our investment in superior technology for manufacturing beverages, with inclusions such as fruit pieces and dry fruit, coupled with our institutional capabilities like agri sourcing, enable us to bring these high-quality, first-in-the-market offerings in the dairy beverages space,” he added.
“Sunfeast Wonderz Milk has received encouraging response in the markets of Tamil Nadu, Kerala and Karnataka, where the brand was recently launched. We are happy to extend this new offering now to the discerning customers in Telangana,” Malik said.
Sunfeast Wonderz Milk range is manufactured and packed at ITC’s state-of-the-art ICML (Integrated Consumer Goods Manufacturing and Logistics) facility in Kapurthala, Punjab. The new milk beverages launched by ITC leverage superior technologies that include India’s first multi-category aseptic PET line, which can manufacture high-quality aseptic beverages with a combination of milk, fruits and inclusions, such as fruit pieces, dry fruits and seeds, amongst others.
With consumers moving towards healthier beverage options, ready-to-drink milk beverages has emerged as one of the fastest-growing segments in the dairy market. With this development, ITC further expands its dairy portfolio beyond ghee, pouch milk and curd.
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