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ITC Master Chef expands frozen seafood portfolio with launch of Piri Piri Prawns
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Thursday, 29 January, 2026, 14 : 00 PM [IST]
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Our Bureau, Bengaluru
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ITC Master Chef, one of India’s most trusted brands in the frozen foods category, has strengthened its leadership position with the launch of ITC Master Chef Piri Piri Prawns, a newly introduced ready-to-cook offering designed for seafood lovers seeking bold flavours and convenience at home.
Prawns continue to be a popular choice among consumers, but many hesitate to prepare them at home due to perceived complexity. Addressing this gap, ITC Master Chef Piri Piri Prawns offers an easy-to-cook solution that delivers a restaurant-style experience in minutes. The product comes with two Piri Piri masala mix sachets, allowing consumers to simply season and cook the prawns with minimal effort.
The new offering combines the juiciness of freshly frozen prawns, frozen within 15 hours of harvesting to retain their natural taste and texture, with the fiery and tangy flavours of Piri Piri masala. Rich in protein and quick to prepare, the product caters to today’s fast-paced yet flavour-driven consumers, making it suitable for quick meals, snacks, or casual gatherings with friends and family.
Speaking on the launch, Ashu Phakey, vice president and business head – frozen and fresh foods, ITC Limited, said the company’s focus has consistently been on delivering high-quality, convenient, and delicious food solutions. He added that the launch of Piri Piri Prawns brings the taste of restaurant-style seafood into home kitchens while further strengthening ITC Master Chef’s non-vegetarian portfolio and driving deeper category penetration.
With this introduction, ITC Master Chef continues to expand its range of ready-to-cook frozen delicacies, which already includes a variety of chicken snacks and indulgent offerings. The addition of Piri Piri Prawns reinforces the brand’s commitment to quality, flavour, and convenience in the frozen foods segment.
The ITC Master Chef Piri Piri Prawns is packaged in a 212-gram pack, including two seasoning sachets, and is priced at Rs 275. The product is now available across leading retail outlets and major e-commerce platforms, further enhancing accessibility for modern consumers seeking gourmet food experiences at home.
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