|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
ITC Sunfeast Baked Creations launches new digital film for Mad Over Mangoes Again campaign
|
|
Saturday, 21 June, 2025, 14 : 00 PM [IST]
|
|
Our Bureau, Bengaluru
|
ITC Sunfeast Baked Creations launches a vibrant new digital film as part of its Mad Over Mangoes Again campaign. Just when you thought the mango season was wrapping up, the brand invites ‘aampaglus’ to go all in with indulgence before it disappears.
The video campaign teleports the viewers to a sunny summer day where mango mania takes centre stage. With a playful blend of madness, quirk, and pulsating music, everyday dessert lovers transform into over-the-top ‘aampaglus’ — wildly passionate mango fans driven by an insatiable craving for mango-infused treats. The film mirrors the uncontainable emotion Indians feel for their favourite fruit, turning a simple dessert moment into a full-blown mango celebration and turning every mango lover to a ‘certified aampaglu’
Launched this year to celebrate India’s collective obsession for mangoes, the campaign spotlights a show-stopping lineup of limited-edition desserts, each crafted to deliver a distinct burst of summer joy. From creamy indulgence to fruity freshness, every dessert is designed to make the most of mango season before it slips away.
Mango Pudding: A creamy escape in a jar — smooth custard, salted caramel, and chunky fresh mango come together in this chilled treat. Perfect for unwinding on a hot afternoon or ending your day on a sweet note.
Mango Mascarpone Cake: Layers of airy sponge and velvety mascarpone are laced with golden mango pulp in this summer-inspired cake. Light as a breeze yet rich with sunshine — it’s elegance and nostalgia on a plate.
Mango Tres Leches: The classic dessert gets a tropical upgrade — soaked in luscious milk and topped with ripe mangoes. Every spoonful is rich, refreshing, and irresistibly indulgent.
Beyond these three signature offerings, the Mad Over Mangoes range features a full spread of mango-infused delights — including the Mango Cheesecake Bento, Mango & Chocolate Loaded Mini Croissant, Tropical Mango Custard Pastry, Tropical Mango Cake, and a refreshing Mango Shake.
|
|
|
|
|
|
|
|
|
|