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James B. Beam Distilling Co launches ‘Beam Private Barrel Club’
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Saturday, 28 December, 2024, 16 : 00 PM [IST]
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Kentucky, USA
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The James B. Beam Distilling Co., home of the world's number one bourbon, Jim Beam, has launched the ‘Beam Private Barrel Club’, a community of whiskey fans and enthusiasts who, for the first time, can buy and personalise their own single barrel directly from the distillery, creating an entirely new way to experience the iconic distiller. Knob Creek will be the featured, inaugural brand to launch the programme of which members can select a barrel of its award-winning bourbon or rye to be bottled exclusively for their enjoyment.
During this one-of-a-kind selection experience, consumers will have the unique opportunity to head deep into the rackhouses at the Clermont campus in Kentucky where generations of Master Distillers have famously hand-selected the very best bourbon for more than two centuries. Members can become a Master Distiller for the day, exploring the unique nuances of single barrels shaped by their location within the rackhouse, environmental factors, and individual barrel characteristics that influence flavour over time. In these historic spaces, where nearly 19 million barrels of bourbon and rye have aged over two centuries, guests now have the chance to carve out their own piece of American whiskey history.
Freddie Noe, eighth generation master distiller, said, “The Beam Private Barrel Club is something we’ve been working on for years– even decades now. As we celebrate the 230th year of Jacob Beam selling his first barrel, we want to commemorate this milestone by further welcoming whiskey lovers into our family offering members the ability to own a barrel, exclusively their own. As the sign says, come as friends, leave as family, and the new Beam Private Barrel Club does just that.”
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