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JBS USA & Pilgrim's launch ‘Your Shot at Free Meat For a Year' to promote vaccination
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Monday, 12 July, 2021, 15 : 00 PM [IST]
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Colorado, USA
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JBS USA and Pilgrim’s launched the ‘Your Shot at Free Meat for a Year' programme to encourage the vaccination of Americans in the rural communities where the company operates. In partnership with local health authorities, the company will sponsor a series of free vaccination clinics and vaccine promotion events across more than 40 communities in the coming weeks.
During the events, at least one newly-vaccinated participant per location will be eligible to win free meals, for a family of four for the next year.
Andre Nogueira, JBS USA CEO, said, “Since the onset of the pandemic, JBS USA and Pilgrim’s have been focused on protecting our team members and supporting our communities. Most recently, our focus has been on providing the free opportunity of vaccination to our US team members as a way of helping bring an end to the pandemic. We’ve made great progress, and our vaccination rates are much higher than the rates in the communities that we call home. The JBS USA and Pilgrim’s ‘Your Shot at Free Meat for a Year’ sweepstakes is our way of encouraging our fellow rural community members to join the fight against Covid-19 through vaccination.”
The company has promoted vaccination among their workforce of more than 66,000 employees with great success. The company’s vaccination programme includes onsite clinics, paid time off, $100 incentive bonus and a multi-lingual education campaign. As a result of these efforts, nearly 70% of its US workforce has been fully vaccinated compared with a vaccination rate of only 46% for the US population.
Unfortunately, the vaccination rate of team members at many of its rural facilities exceeds the average rate of vaccination in the surrounding community by more than 2-3 times. The company wants to help change this dynamic and raise local community vaccination rates to help safeguard its hometowns across the country.
Any unvaccinated person 21 years of age or older who attends a sponsored vaccination clinic or promotional event and receives their first Covid-19 vaccination has the chance to receive free meals for their family for the next year. Company-sponsored clinics will take place from June 26, to August 31, 2021. Over the course of the events, 50 people will be randomly selected as sweepstakes winners.
The first round of clinics will take place in Greeley, Colo., during the Greeley Stampede, a community festival that attracts more than 250,000 people annually. In partnership with Banner Health, anyone who receives their first vaccine at the event will be eligible to win free meals for a year. Clinics will be held on Saturday, June 26; Monday, June 28; Thursday, July 1; and Saturday, July 3. On July 6, three winners will be announced. Nearly 80% of JBS Greeley team members have been vaccinated.
Jared Polis, Colorado Governor, said, “To give us a real shot at building back stronger, we need to get every community protected against this deadly virus and appreciate these kinds of incentives, they make a real positive difference. The life-saving Covid-19 vaccines are free, quick, and easy to get and now you could receive free meals for one year, be entered to win $1 million Colorado Comeback Cash Vaccine Drawing, and a $50,000 scholarship. I encourage everyone to get vaccinated and to urge everyone you know to get the vaccine.”
Fabio Sandri, CEO, Pilgrim’s, said, “Vaccination progress in US has started to slow, with less than half of eligible Americans being fully vaccinated. It is our hope that the ‘Your Shot at Free Meat for a Year’ sweepstakes will encourage more people to get vaccinated.”
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