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Johar & Panday bring glamour to the kitchen with Rajdhani Besan
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Wednesday, 29 January, 2025, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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Food is the great unifier—it brings people together, transcending status and wealth. Rajdhani Foods captures this sentiment beautifully with its new campaign starring Bollywood’s favorite duo, Karan Johar and Ananya Panday, to promote Rajdhani Besan.
The campaign showcases the two stars indulging in a moment of simplicity: enjoying crispy pakode made with Rajdhani Besan, proving that no matter how big or glamorous a person’s life, the joy of good food remains unparalleled.
Chetan Jain, managing director at Rajdhani Besan, said, “Our aim was to highlight the idea that taste is above everything else. Food is the one thing that bridges gaps, connects generations, and creates memories. By choosing Karan and Ananya, we’re celebrating the universal love for food in a relatable yet glamorous way.”
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