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Jumboking rolls out 'Burgers on the Go' campaign; targets Mumbai Railway stations
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Tuesday, 16 August, 2022, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Jumboking, the 3rd largest burger brand in India with 115 plus stores and India’s largest homegrown burger chain has come up with a new ATL marketing campaign ‘Burgers On The Go’. Launched in Mumbai, the campaign aims to underscore the brand’s core positioning as India's favourite 'on-the-go' vegetarian burger brand. The brand has launched the campaign posters at strategic locations across 35 railway stations and local trains on Central, Western and Harbour line.
Dheeraj Gupta, founder and MD, Jumboking Foods, said, "The messaging is on point with our brand philosophy of giving quick service to our customers comprising young working professionals, students, and anyone conscious of hygienic snacking. The campaign aims to remind them to take a well-deserved break from their hectic schedule with Jumboking burgers. By bringing convenience to India’s commuters- across metros, trains, bus stations and airports, Jumboking has found a place in people's daily routine. People have resumed traveling as places and offices have opened up and on-the-go snacking options which are largely driven by convenience have become significant again. We believe this campaign will help the brand strengthen its connection with its target audience."
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