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Jungbunzlauer showcases bioavailable mineral innovations for gummies at IFT First 2025
Saturday, 12 July, 2025, 08 : 00 AM [IST]
Basel, Switzerland
Jungbunzlauer will showcase its latest advancements in gummy supplement solutions at IFT First 2025, in Chicago, highlighting optimised organic minerals developed to meet rising demand for effective, great-tasting alternatives to traditional supplements.

With the global gummy supplement category projected to more than double in size by 2030 to $52.2 billion and nearly two-thirds of US adults now favour gummies over tablets, reflecting the shifting preferences shaping this rapidly expanding category.

To support this shift in consumer preference, it is introducing a range of innovative formulation solutions built around its proven portfolio of organic mineral salts. These include established ingredients such as zinc and calcium citrates, along with a newly developed, finer magnesium citrate granulation designed to deliver smoother texture, improved flavour, and enhanced bioavailability in gummy applications. The company's latest R&D demonstrates that by combining the appropriate fine-micronised granulation with precisely tuned processing parameters, formulators can achieve better sensory profiles and more effective nutrient delivery in both pectin and gelatine-based products.

Markus Gerhart, senior director of the mineral and solutions portfolio, said, "These solutions reflect what Jungbunzlauer stands for: quality, innovation and trust. In this application, it's essential that gummies taste great, but not at the expense of performance. With our solutions, brands can deliver a superior consumer experience without compromise."
 
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