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Karnataka Milk Federation partners with Chai Point to serve 1 crore cups of tea at Maha Kumbh Mela
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Thursday, 16 January, 2025, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Karnataka Milk Federation, which markets its dairy products under the Nandini brand, said that it has partnered with the tea café chain, Chai Point for the Maha Kumbh Mela at Prayagraj.
As part of this collaboration, the brand has established 10 stores within the Maha Kumbh Mela premises, and these stores are poised to serve over 1 crore cups of tea during the event, aiming to set a Guinness World Record for the highest number of tea cups sold at a single event, KMF said, in a release.
Every cup of tea brewed at the Maha Kumbh Mela will feature rich and high-quality milk from Nandini, ensuring a delightful experience for tea enthusiasts, the release added.
The Maha Kumbh Mela is taking place from January 13 to February 26, and is expected to attract millions of visitors from across the globe.
According to KMF, in addition to tea, its stores will also offer a variety of Nandini products, including sweets and milkshakes, further enhancing the brand presence at this mammoth spiritual gathering.
This partnership highlights Nandini's commitment to expanding its footprint in the northern markets of India and underscores its dedication to delivering high-quality dairy products to customers nationwide, stated KMF in its communication note.
B Shivaswamy, managing director, Karnataka Milk Federation, said, "We are thrilled to partner with Chai Point for the Maha Kumbh Mela 2025. This is a unique opportunity for Nandini to showcase its products to a diverse audience and reinforce our presence in North India. We look forward to contributing to the success of this historic event."
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