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Katrina Kaif becomes new face of Bonn Group & Americana Biscuits
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Saturday, 15 June, 2024, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Bonn Group, one of the leading FMCG food majors in India, has announced Bollywood actor Katrina Kaif as its brand ambassador for both Bonn Breads & Bakery and Americana Biscuits. Kaif’s authenticity, versatility, and widespread appeal resonate seamlessly with the brand’s commitment to excellence and quality in every product. Katrina brings high level of appeal to the brands she endorses; her association with the brand is expected to boost the its image and reach, and also attract younger and more diversified demographic.
It is one of the dominant players in a variety of food categories including bread, biscuits, cakes, and cookies. Americana Biscuits is one of the fastest-growing brands for the group, striving to drive aggressive growth in the coming years. The brand will execute a 360-degree campaign featuring a television commercial bolstered by the strong campaign in print, outdoor, online, and on-ground activations.
This strategic endorsement signifies a powerful alliance with both entities having remarkable legacies. Over these 39 years the group has got the pulse of changing consumerism and have successfully developed a wide product portfolio offering health, taste and consistent quality which has eventually made the brand as one of the most preferred brands in Bread & Biscuit Category across Hindi speaking belt in India. Kaif is a living icon, and a role model for millions, has been at the top of fitness with exceptional performance standards and work ethics.
It will roll out a multi-media campaign, featuring Katrina Kaif, for Americana biscuits, Bonn Bread and Bakery product range. The campaign showcases a robust assortment of diverse bread and biscuits, baked with love and care to resonate with the dietary preferences of modern consumers. Bonn Group offers a variety of healthy food products to discerning consumers across several Indian states and over 55 countries across three continents.
Amrinder Singh, director, Bonn Group, said, “Katrina Kaif's appeal and pursuit of excellence perfectly aligns with Bonn’s commitment to Quality, Health, and Wellness. Her credibility and popularity among diverse demographics will help raise awareness about the significance of Americana Biscuits, Bonn Bread and Bakery products while emphasizing Bonn’s unwavering commitment to quality and a superior line of edible products. This is the start of a new and exciting chapter as we remain committed to creating a testament to the brand’s dedication to the health requirements of the consumers without compromising the taste.”
Dawinder Pal, head of marketing, Bonn Group, said, “We are delighted with the Katrina’s association, we are looking at aggressive revenue growth in next two years, with Katrina Kaif as brand Ambassador; this would make brand more relatable with the target audience and also add lot of energy among the internal team as well as the entire Sales Channel. Katrina’s commitment to wellness aligns perfectly with our brand’s focus on delivering quality food and the health of our consumers without compromising on taste.”
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