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Kellanova partners with Krispy Kreme for Crazy Good kickoff to new year
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Tuesday, 14 January, 2025, 14 : 00 PM [IST]
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Chicago, USA
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Kellanova and Krispy Kreme announced a partnership with Pop-Tarts, unveiling the Krispy Kreme x Pop-Tarts Crazy Good Doughnuts Collection. For a limited time at participating shops, Krispy Kreme is poppin’ off the new year with three new doughnuts:
- Pop-Tarts Frosted Strawberry Doughnut: an unglazed shell doughnut filled with strawberry filling, dipped in shortbread icing, and topped with shortbread pieces, sugar sprinkles, strawberry filling drizzle and a Frosted Strawberry Pop-Tarts Bites piece.
- Pop-Tarts Frosted Chocolatey Fudge Doughnut: An Original Glazed Doughnut dipped in chocolate icing and topped with brownie batter flavoured butter-creme, crushed Frosted Chocolatey Fudge Pop-Tarts Bites and white nonpareils.
- Pop-Tarts Frosted Brown Sugar Cinnamon Doughnut: a cinnamon sugar doughnut topped with brown sugar cinnamon cream cheese flavoured butter-creme and a Frosted Cinnamon Roll Pop-Tarts Bites piece.
Dave Skena, Krispy Kreme chief growth officer, said, “Krispy Kreme and Pop-Tarts coming together for the very first time – you know the result will be Crazy Good. It’s awesome to kick off the new year and thrill Krispy Kreme and Pop-Tarts fans with an unexpected collaboration and three Crazy Good doughnuts. So, go crazy and enjoy them before they’re gone.”
Jessica Waller, general manager, Kellanova Away From Home, said, "Pop-Tarts aren't just for the toaster—they can infuse culinary creativity to delight consumers. Krispy Kreme has done an incredible job bringing this opportunity to life, combining their iconic doughnuts with the beloved flavours of Pop-Tarts to create a truly one-of-a-kind experience for fans of both brands. We’re proud of this partnership to bring Crazy Good to doughnuts and doughnut lovers in unexpected ways.”
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