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Kevin's Natural Foods takes on breakfast with launch of new Scramble Starters
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Thursday, 18 June, 2026, 14 : 00 PM [IST]
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California, USA
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Kevin's Natural Foods is now taking on breakfast with the launch of Scramble Starters—a first-of-its-kind frozen breakfast solution designed to bring the brand's signature simplicity and bold flavour to morning routines. With this addition to their robust line of entrées, frozen meals, pastas, sides and sauces, Kevin's is officially on the menu all day, every day.
Unlike traditional frozen breakfasts, it delivers the best of both worlds: freezer convenience with restaurant-quality freshness. Each chef-crafted flavour features vegetables and high-quality protein paired with craveable sauces; just add eggs to create a fresh, protein-rich, delicious egg scramble in minutes.
Scramble Starters will be rolling out nationwide in four chef-crafted flavours: Denver-Style Ham & White Cheddar; Spinach & Bacon Florentine; Tex-Mex Style Avocado Chicken; Ranchero Sirloin Steak.
The launch comes as consumers continue to seek convenience and variety in their morning meals. Research shows nearly 70% of consumers regularly repeat the same breakfast choices, making breakfast the most monotonous meal of the day. Kevin's Scramble Starters break the mundane, transforming a morning staple into something more exciting, flavourful, and satisfying – without adding extra effort to the morning.
Becky Graham, chief marketing officer at Kevin's Natural Foods, said, "Consumers shouldn't have to choose between convenience and a delicious breakfast. We saw an opportunity to create something entirely new – a satisfying product that brings together the ease of frozen with the experience of cooking fresh, all while delivering the clean ingredients and great taste that Kevin's fans expect."
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