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KFC raises awareness for Indian sign language through unique display
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Saturday, 30 September, 2023, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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KFC India, a subsidiary of Yum! Brands, Inc., a global chicken restaurant brand is using its most distinctive brand asset, the iconic bucket, to raise awareness for sign language, through an exhibit. This is as an extension of the celebrations for International Day of Sign Languages.
The global chicken restaurant brand’s first ever 360-degree immersive Sign Language experience features a life size replica of its recently introduced Sign Language Bucket.
The installation is powered by technology and has step-by-step visual tutorials of commonly used words and phrases, giving consumers a chance to learn how to communicate in Indian Sign Language (ISL). It is a part of KFC India’s Kshamata programme, which is aimed at feeding people’s potential, and bridging the gender and ability gap. Through the Kshamata programme, the brand is committed towards empowering women and the speech and hearing-impaired across restaurants.
Moksh Chopra, general manager, KFC India & partner countries, said, “Our founder Colonel Sanders, firmly believed that everyone had a seat at his table, and this belief continues to inspire everything we do. Kshamata program is aimed at feeding people’s potential, enhancing inclusivity. We believe that one of the biggest ways to bridge the ability gap is by encouraging the use of Indian Sign Language. With this 360-degree immersive experience, we wanted to put Sign Language front and center for consumers. So we’ve taken our most distinctive brand asset and turned it into a platform for learning to communicate without words. The installation demonstrates how easily Sign Language can become a part of our daily lives and conversations.”
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