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Khoya Mithai makes international debut with Dubai store
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Wednesday, 30 October, 2024, 16 : 00 PM [IST]
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Dubai
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Khoya Mithai, known for its luxurious handcrafted Indian sweets, has officially opened its first international store in Dubai. Situated in Dubai Hills Mall, this 1500 sq. ft. boutique marks a new chapter for the brand as it brings its heritage and craftsmanship to a global audience.
Expanding to Dubai has long been part of its vision. The brand aims to introduce its artisanal creations to a wider market while staying true to its Indian roots. Dubai, with its diverse culture and love for fine experiences, offers the perfect gateway. As Sid Mathur, founder and director of Khoya Mithai, said, “We’ve always believed Khoya has the potential to connect with a global audience while keeping the essence of Indian tradition alive. This store is a stepping stone to more international ventures, and Dubai is the ideal starting point.”
At the Dubai store, customers can appreciate its full range of signature mithais, as well as an assortment of teas, nuts, and Mukhwas. In an exciting addition, it is poised to launch an in-store café after Diwali, giving visitors a new way to enjoy their favourite treats in a relaxed setting.
Designed with simplicity and elegance in mind, the store’s clean lines and understated elements allow the products to shine truly. The thoughtful design guarantees that each offering and treat represents its loyalty to both quality and presentation.
Looking ahead, Khoya Mithai is already planning further expansion, with another UAE store expected to open by mid-next year. As the brand continues to grow, each new location will bring its timeless, handcrafted mithai to more people around the world, combining tradition and opulence in every delicacy.
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