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Kisanserv expands its product line to include dairy through strategic partnership with Milky Mist
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Monday, 14 October, 2024, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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In response to growing customer demand and as part of its ambitious growth strategy, Kisanserv, one of the fastest-growing bootstrapped retail company specialising in fresh fruits and vegetables, is expanding its product line through a strategic partnership with Milky Mist, one of India’s leading dairy brands. This partnership allows the company to introduce over 200 Stock Keeping Units (SKUs), of premium dairy products, made from 100% cow’s milk, across all its convenience Retail stores in Pune and Mumbai. By working with the brand, the company continues to enhance the shopping experience for its customers while accelerating its expansion plans.
This move into dairy products is part of its broader vision to become a one-stop destination for fresh daily essentials. By adding dairy to its offering, itis taking a major step toward achieving its goal of scaling up to 250 stores and hitting ?500 crore in revenue over the next four years. Customers have been vocal about the need for greater convenience, expressing the desire to purchase fresh fruits, vegetables, and dairy products all in one place. This partnership directly addresses those needs, eliminating the hassle of visiting multiple stores.
Niranjan Sharma, CEO, Kisanserv, said, "Our customers have long demand of dairy products alongside fresh fruits and vegetables. With a strong customer base, introducing dairy is a natural step that will enhance convenience and boost both revenue and profit margins."
This is a strategic decision designed to fuel the company’s aggressive growth plans. By partnering with the brand, which boasts Rs 2,000 crore in revenue, the company is leveraging a trusted brand with a reputation for quality. This partnership allows it to offer premium dairy products, ranging from milk, curd, paneer, butter, and ghee, ice creams and chocolates at competitive prices, lower than the MRP available at other retailers. Not only will this elevate the shopping experience for customers, but it will also drive store sales and contribute to stronger profit margins.
“Our association with Milky Mist aligns perfectly with our vision, creating a strong synergy between the two companies. Milky Mist’s revenue reached Rs 2,000 crore last year, and both companies have aggressive growth plans for the coming years. Milky Mist’s ambitions in India, along with Kisanserv’s focus on expansion in Western India, will mutually benefit both businesses,” concluded Sharma.
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