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Koffelo introduces NOC, India’s first ultra-fast cold brew liquid shot
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Friday, 19 December, 2025, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Koffelo, a new-age Indian coffee brand driven by innovation, craft and convenience, has announced the launch of NOC, India’s first ultra-fast cold brew liquid shot crafted using patented super drop technology. Designed to deliver a café-style cold brew in just five seconds, NOC aims to redefine how Indians experience premium coffee on the go.
NOC, short for Nitrogen Over Coffee, takes inspiration from the signature hiss, foam and cascading effect seen in high-end cold brew beverages. Packed in a compact 20 ml liquid shot, NOC instantly transforms into a smooth, café-quality cold brew when poured into water or milk, offering a visually striking and indulgent coffee experience.
Made from carefully selected Brazilian and Ethiopian Arabica beans, each NOC shot is slow-extracted to preserve flavour and sealed to ensure freshness, stability and consistency. Despite its fast preparation, the product retains the depth and purity of traditional cold brew. Each serving delivers 2.4 times more natural caffeine with just 15 calories, no added sugar, no preservatives and no synthetic stimulants. The result is a low-acidity, less bitter coffee with a silky-smooth texture.
NOC effectively collapses the long-hours cold brewing process into a fast, convenient format without compromising on taste or quality. The liquid shot blends effortlessly with hot or cold water, hot or cold milk, soda, tonic, lemonade, smoothies, cocktails and mocktails, allowing consumers to create a range of beverages such as Americano, Cappuccino, Mocha, Vietnamese coffee or Café Latte.
The nitrogen infusion creates a mesmerising downward cascade, enhances mouthfeel and helps lock in freshness naturally. Positioned as a healthier alternative to energy drinks, NOC is emerging as a preferred choice among professionals, students, athletes, gamers and travellers.
Commenting on the launch, Gaurav Varshney, Founder of Koffelo, said that while India’s cold brew market is growing rapidly, innovation has remained limited. With NOC, Koffelo aims to bring a fast, premium and experiential cold brew format to everyday life, leading the brand’s expanding portfolio under Morning Brew Pvt. Ltd.
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