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Kokan Bhumi Pratishthan 'The Mango Fleea' brings 350 farmers to Mumbai
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Tuesday, 19 April, 2022, 14 : 00 PM [IST]
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Our Bureau, Mumbai
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The Global Kokan mango festival, the flagship initiative of the Kokan Bhumi Pratishthan is back in a bigger avatar after a 2-year hiatus. The Global Kokan Mango festival has always brought new dimensions to the promotion of Alphonso mangoes and supporting Kokan mango growers be it for the campaign of the GI tagging of Alphonso mangoes, or a mobile app to get farm-fresh mangoes to homes or to take the consumer on a journey to the farm from where the box of mangoes have been picked.
This year, Global Kokan is truly celebrating Alphonso Mango (Hapus Aamba), the King of fruits by announcing two mega initiatives with 'Global Kokan Shetkari Aamba Bazaar' and 'The Mango Fleea'. The Mango Fleea brings Kokan's 'Alphonso' mango and 350 farmers from mango growing clusters from Maharashtra to the malls in Mumbai by bringing the best quality and original Alphonso mangoes to the HNI's & Mumbaikars.
The mango clusters and farmer cooperative societies from Ratnagiri, Devgad, Sindhudurg, and more are participating in this robust campaign. The Global Kokan initiative has special guidance from Ajit Pawar (Dy Chief Minister – Maharashtra), Balasaheb Patil (co-operation & Marketing Minister – Maharashtra) and Dadaji Bhuse (Agriculture Minister- Maharashtra).
The 'Global Kokan Shetkari Aamba Bazaar' will be a Statewide celebration across 10 districts where nearly 200 stalls will be put up across various parts of Maharashtra. Both the initiatives together are all set to empower 1000 farmers all over the Konkan region.
The Mango Fleea hosted in collaboration with I Leaf Connects are a series of pop-up flea markets which is held at Korum Mall (Thane), R City Mall (Ghatkoper), Phoenix Palladium Mall (Lower Parel), and Seawoods Central (Navi Mumbai) from April 22, 2022, to May 15, 2022. The Mango Fleea will bring a mix of Mango bazaar, Mango Café, and live entertainment to the shoppers visiting these locations.
The flea market will provide access to produce which will be sold directly by farmers and the market also will create a vibrant space for community engagement. The Mango Fleea will see a unique concept of Mango Café, which will have Salsa and salads to main courses to desserts all made from mango. The specially curated menu is the brainchild of celebrity Chef Sunny Pawaskar, who is the Co-owner of “Regional Foods” which specializes in regional cuisine. Various arts, artifacts, and other products from the Konkan region will be also on display at these venues.
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