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Kraft Heinz brings new IHOP syrups to homes
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Saturday, 27 July, 2024, 15 : 00 PM [IST]
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Pittsburgh & Chicago, USA
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Kraft Heinz is unveiling pancake-inspired IHOP syrups to homes across the country, making breakfast at home just as delicious as dining out. The classic combination of pancakes and syrup has long been a favourite among breakfast lovers, selling more than 400 million pancakes per year. Now, with the introduction of Original and Butter Pecan syrups to grocery shelves nationwide, it’s easier than ever to bring the flavours you know and love and enjoy them with your home-cooked breakfast.
The syrup aisle is ripe for disruption as category players have remained consistent for over 60 years, resulting in limited innovation and the lack of modern flavour profiles. As the number one player in condiments worldwide, the company joined efforts with the breakfast expert to disrupt the breakfast aisle with a delicious syrup for breakfast items like pancakes, waffles and French toast. As with the syrups in its restaurants, retail syrups also do not contain high fructose corn syrup and feature the same iconic flavours that have made it the leader in breakfast.
Danielle Coopersmith, associate director of marketing at Kraft Heinz, said, "At Kraft Heinz, we’re committed to making the lives of our consumers delicious and we’re doing just that through our partnership with IHOP – bringing its indulgent syrups to grocery stores nationwide so that fans can elevate their homemade breakfasts. We’re excited to provide families with a simple way to enjoy their beloved flavours of IHOP at home.”
Candice Jacobson, executive director of brand communications at IHOP, said, “Pancakes and syrup are what we do best, and expanding our partnership with Kraft Heinz to develop IHOP syrups for retail was simply a no brainer. Our purpose at IHOP is to serve more joy to more guests every day, and offering syrup at retail allows even more guests to experience that joy at home in addition to in our restaurants.”
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