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Kraft Heinz welcomes Regis as president, West and East emerging markets
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Tuesday, 21 January, 2025, 16 : 00 PM [IST]
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Chicago, USA
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The Kraft Heinz Company announced the appointment of Marcel Regis as president, West and East emerging markets, effective February 3, 2025. Regis will be based in Brazil and will lead business in Latin America, Eastern Europe, the Middle East, and Africa, which is one of the business zones created in 2024.
Regis joins the company from Loft, a technology company serving Latin America. Regis previously spent 25 years at Anheuser-Busch InBev, working across their Retail and Away From Home businesses.
Carlos Abrams-Rivera, CEO, Kraft Heinz, said, “Marcel is a proven leader with extensive international experience helping transform and grow businesses across the consumer goods industry. Emerging Markets is one of our three Growth Pillars, and Marcel has the experience, mindset and vision that we need to accelerate growth in critical markets around the world.”
Regis has been chief operating officer at Loft since July 2022. Previously, Regis held several roles at Anheuser-Busch InBev, lastly as president of Colombia, their fifth largest market. Regis was also president of South Africa, after the South African Breweries (SABMiller) integration. Earlier in his career, he held various management positions around the world, including the role of global vice president for the Commercial Integration of SABMiller, and the role of non-alcoholic beverages vice president in Brazil.
Regis holds an undergraduate degree from Universidade Católica do Salvador, an MBA from Business School São Paulo, and from Fundacao Getulio Vargas.
"It is an honor to join Kraft Heinz at such a pivotal time for the company and with the mission to help spark new levels of growth in Emerging Markets. Kraft Heinz is an iconic food company and I’m drawn to the Company Dream - To be the leader in elevating and creating food that makes you feel good. I look forward to working with the team to help build the next chapter of growth for Kraft Heinz,” said Regis.
Regis will take over the role from Bruno Keller, who will depart the company on March 7, after a transition period with said Regis. Keller has been with the company for more than 11 years and has played a critical role in the company transformation, holding many leadership roles including president, Latin America, and president, Canada.
“I want to thank Bruno for the countless contributions he has made to Kraft Heinz over the years. He is a skilled leader and has been a tremendous partner to me, the Executive Leadership Team, and his many team members around the world,” said Abrams-Rivera.
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