|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Kraft unveils the first-ever Everything Bagel Mac & Cheese flavour
|
|
Wednesday, 27 November, 2024, 08 : 00 AM [IST]
|
|
Pittsburgh & Chicago, USA
|
Nearly half of Americans customise their mac & cheese by adding extra seasonings and ingredients, affectionately known as mac hacks. Kraft Mac & Cheese announces the ultimate mac hack – blending a cult-favorite seasoning and the brand’s signature cheese sauce together in a crave-worthy fusion. Introducing: Kraft Mac & Cheese Everything Bagel flavour. The winning submission from its recent fan flavourites programme, it will be available exclusively at Walmart.com, while supplies last. The launch underscores a new, flavour-focused innovation strategy it is piloting over the next year.
Over the past five years, the flavoured mac & cheese category has outpaced total mac & cheese category growth by 7x. 2 More than 50 new flavoured mac & cheese products have hit shelves since 2019, yet there has never been an Everything Bagel flavor. From bagels and schmear to breakfast sandwiches, everything bagels and cheese have long been a dynamic duo. The versatile and savoury seasoning enhances the cheese’s mellow, buttery taste, creating the perfect bite. For the first time, it is bringing the beloved breakfast pairing to the mac & cheese aisle.
Sara Roashan, associate director of innovation for Kraft Mac & Cheese, said, “As a consumer-obsessed brand, our goal is to introduce new products that deliver on what our fans are craving. Last year, we launched a contest to give fans a forum to share what flavors they would want to see from us. After receiving hundreds of requests for an Everything Bagel flavor, we’re thrilled to officially introduce it to the world.”
|
|
|
|
|
|
|
|
|
|