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Kurkure & Ching’s Secret launch schezwan chutney flavoured snack
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Friday, 24 January, 2025, 13 : 00 PM [IST]
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Our Bureau, New Delhi
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Kurkure, the beloved snack enjoyed by Indian households for over 25 years, has teamed up with Ching’s Secret, one of India’s leading desi Chinese brands, to bring out the exciting schezwan chutney flavour. The result? A delicious burst of taste that’s as exciting as it is irresistible, blending the best of both worlds.
Indian-Chinese cuisine, known for its bold and spicy flavours, has long been a favourite across the country. Inspired by this shared love, the brands have created a snack that’s adventurous and deeply familiar, crafted to delight fans of both brands while redefining fusion snacking in India.
Aastha Bhasin, marketing director – Kurkure & Doritos, PepsiCo India, said, “PepsiCo India is excited to partner with Tata Consumer Products’ Ching’s Secret for this milestone collaboration. Kurkure has always led the way in introducing trendsetting innovations within the snacking category, and this partnership underscores our commitment to delivering flavours that truly connect with evolving consumer preferences. With fusion flavours becoming increasingly popular, this collaboration brings together Kurkure’s crunchy, masaaledaar magic with the fiery and tangy kick of Ching’s schezwan chutney to create a truly unique desi Chinese snacking experience. Together, this collaboration brings two well-loved brands in their categories to celebrate a snacking innovation that blends flavours enjoyed by consumers across India.”
Deepika Bhan, president, packaged foods, Tata Consumer Products, said, “We are thrilled about this maverick collaboration between two iconic chatpata masaaledar brands – Ching’s and Kurkure. Kurkure has always delighted consumers with its crunch and trendsetting flavours, making it the perfect match for Ching’s, a brand synonymous with desi Chinese. Together, they bring to life a fusion that seamlessly blends the zesty notes of Ching’s schezwan chutney tadka with Kurkure’s signature masala profile. This collaboration is set to surprise and delight consumers, promising an unforgettable sensory adventure."
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