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Lay's brings beloved flavours from around the world to US
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Saturday, 17 August, 2024, 15 : 00 PM [IST]
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Texas, USA
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While thousands of miles separate US from iconic global destinations, America's favourite potato chip brand is transporting fans to these locations through flavours. Foodies can go on a culinary voyage with the release of new global flavours lineup featuring three potato chip flavours inspired from abroad.
Wavy Tzatziki, Masala and Honey Butter flavours, inspired by Greece, India and Korea, are hitting store shelves in US this month for a limited time, helping fans experience the tastes of these countries without having to step foot on a plane.
Tina Mahal, senior vice president of marketing, PepsiCo Foods North America, said, "Our fans often post about the fun flavours they see while traveling abroad and continuously ask for them here. Now, at the height of travel season, we're excited to make those dreams a reality and bring them adventure through every bite of our Global Flavors lineup. As the proven leader in flavour innovation with more than 200 variations of our iconic potato chip, we're proud to continue to demonstrate our expertise in crafting delicious flavours that appeal to the unique senses and tastes of communities all over the world."
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