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Lay's reinvigorates its wafer chips portfolio with a bold & spicy launch
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Monday, 07 October, 2024, 13 : 00 PM [IST]
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Our Bureau, New Delhi
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Inspired by India's love for bold and authentic flavours, Lay's has reinvigorated its wafer chips portfolio with the launch of an all-new Red Chilli flavour. This disruptive product offers a competitively advanced taste, perfected through extensive consumer research and demand. Boasting a light and incredibly crisp texture, it now offers two distinctive flavours – Salt & Pepper and Red Chilli – providing a satisfying snacking experience for consumers nationwide.
While Salt & Pepper delivers a universally loved classic flavour, Red Chilli caters to those who crave a bold, spicy kick. With this launch, PepsiCo India reaffirms its commitment to celebrating the country’s rich culinary traditions, blending India’s cultural heritage with a delightful and modern snacking experience.
Soumya Rathor, category lead – Potato Chips, PepsiCo India, said, “As a nation of 'many Indias,' Lay's recognizes the importance of tailoring its products to cater to diverse preferences. Our new Red Chilli Wafer Chips launch, featuring a newly designed pack, exemplifies PepsiCo’s commitment to revamping innovations with disruptive steps. Each chip is crafted to be light, thin, and crispy, perfectly seasoned to reflect the unique tastes of our diverse audience. We’re excited to offer this delightful fusion of exceptional quality and cultural inspiration, and we look forward to continuing to bring joy to people across the country.”
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