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Lay’s turns Rs 20 pack into a ticket to meet Ranbir Kapoor
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Monday, 07 September, 2026, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Lay’s, most recently through its playful ‘Lay’s Ke Liye Kuchh Bhi’ proposition featured brand ambassador Ranbir Kapoor. Taking this consumer connection a step further, it is now turning that love into an unforgettable experience with the launch of ‘Lay’s Kholo, Ranbir Se Milo’.
Putting consumers at the heart of the campaign, ‘Lay’s Kholo, Ranbir Se Milo’ turns every eligible Rs 20 pack into the starting point of an exciting fan journey, with chances to win rewards valued at Rs 2 crore in total, including the ultimate fan experience — a chance to meet Ranbir Kapoor. Through a seamless WhatsApp-led experience, consumers can upload and verify eligible packs, enter the contest and unlock chances to win bigger rewards as they progress.
The rewards get bigger as fans progress through the six-week contest period. With 3 verified packs, participants get a chance to win a gaming console; 5 packs take them towards a chance of winning a premium smartphone; 10 packs open up the chance to win a dream international holiday; and with 20 packs, fans could get the ultimate reward — a chance to meet Ranbir Kapoor.
Aastha Bhasin, marketing director – potato chips category, PepsiCo India, said, “Lay’s has always been about creating moments of joy, with our consumers at the heart of everything we do. With ‘Lay’s Kholo, Ranbir Se Milo’ Contest, we’re taking that connection a step further - turning the simple act of opening a pack into the start of something truly memorable. From rewarding experiences including the chance to meet the much-loved Ranbir Kapoor, the campaign brings together everything our fans love- great taste, joy and unforgettable moments. It’s our way of celebrating our consumers continued love for Lay’s, while making every pack an opportunity for something special.”
Kapoor said, “Lay’s and I have had a lot of fun together, and what makes this one special is that it is really about the fans. They have always shown me so much love, so the idea that a simple INR 20 pack could bring us face-to-face is quite exciting. And there are some great rewards along the way too! I’m looking forward to meeting the winners and sharing a pack of Lay’s with them.”
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