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Lay's unveils Lay’s Food Truck with print ad designed as maze of Delhi’s roads
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Thursday, 26 December, 2024, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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Lay’s, India’s beloved potato chips brand, has unveiled a one-of-a-kind print ad that’s as dynamic and bustling as the streets of Delhi. The ad, designed as a maze of Delhi’s roads, playfully captures the spirit of the capital city, where all paths lead to the most exciting food destination of the season – the first-ever Lay’s Food Truck.
Readers of The Times of India were greeted with an eye-catching advertisement that seamlessly blended contemporary and cultural elements of the map maze, rich in vibrancy, featured a harmonious mix of Delhi streets, culture and lingo that resonated deeply with the audience. The carefully crafted visuals highlighted both the product and the values it embodies, while evoking a sense of nostalgia and excitement. This interplay of modernity and tradition left a lasting impression, establishing an emotional connection with readers and celebrating cultural heritage in a fresh and engaging way.
Bringing together Delhi’s vibrant culture and its irresistible magic, this visually stunning ad is a testament to the brand’s knack for creativity and connection with its fans. Each winding road in the maze reflects the lively and chaotic charm of Delhi’s streets, while the centrepiece – the food truck – symbolises the joy of exploring new flavours and celebrating togetherness.
Delhiites know that food isn’t just a necessity – it’s a way of life. This ad celebrates the culinary heartbeat of Delhi, where every street has a story, every snack has a memory, and every turn offers something new. The ad is a prelude to the excitement awaiting fans at the food truck as it travels across Delhi this holiday season. With its ‘Ways To Lays’ concept, the food truck serves up innovative dishes inspired by its signature flavours, turning every bite into a memorable moment.
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