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Licious launches Daily Protein Fix
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Tuesday, 01 September, 2026, 14 : 00 PM [IST]
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Our Bureau, Mumbai
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Licious has launched Daily Protein Fix, a range of fully cooked fresh chicken breasts aimed at making everyday protein consumption faster, easier and more convenient for health-conscious consumers. The new range is available in five variants — Kalimirch, Tandoori, Lemon Herbed, Cajun and Herbed Garlic. Each 200-gram pack contains 30 grams of protein, with calorie counts ranging from 217 to 311 kcal across variants. The products are priced at Rs 229 per pack.
Daily Protein Fix is available through the Licious app across Delhi NCR, Mumbai, Pune, Bengaluru, Hyderabad, Chennai and Kolkata, with delivery in 30 minutes. The range is positioned as a convenient source of whole-food protein for consumers who want to include more protein in their diets without preparing chicken from scratch.
The launch comes amid growing consumer interest in protein as part of everyday nutrition in India. While protein-focused products have expanded across categories such as bars, beverages, snacks and packaged foods, convenient access to protein-dense whole foods continues to be a challenge for many consumers.
The new range addresses this gap through a combination of convenience and freshness. The chicken is fresh rather than frozen and can be heated in a microwave or pan in about two minutes. It can also be consumed on its own or added to everyday meals, providing a substantial serving of protein with minimal preparation.
Tavleen Bhatia, business head – ready to cook category, Licious, said, “The growing focus on protein is a positive shift in consumer awareness, but added that consumers are likely to increasingly distinguish genuine nutritional value from products that simply use protein-focused positioning. Daily Protein Fix is our answer to that question: real chicken, fully cooked and fresh, delivering 30g of protein in two minutes. The product is intended to make high-quality, real-food protein as convenient as other everyday food choices.”
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