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Lifeway Foods partners with Joe & The Juice to launch 'Trust Your Gut' functional smoothie
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Saturday, 01 November, 2025, 16 : 00 PM [IST]
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Illinois, USA
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Lifeway Foods, Inc., announced its first strategic collaboration with Joe & The Juice, the global juice and coffee bar chain known for its health-forward menu and strong Gen Z and millennial customer base. Together, the brands have launched the limited-edition ‘Trust Your Gut’ smoothie, a functional beverage formulated with Lifeway's probiotic and high-quality bioavailable protein-rich kefir.
The partnership marks a significant milestone in its growth strategy to expand its foodservice and functional beverage presence beyond retail shelves amid a nationwide surge in creative smoothie collaborations. The Trust Your Gut smoothie reinforces both companies' commitment to delivering convenient, nutrient-dense options that meet the rising consumer demand for products supporting digestive wellness and protein needs.
Formulated with Kefir as the cornerstone ingredient, the smoothie blends strawberries, banana, fibre powdered, date purée, beetroot powder, and pea protein to deliver a nutrient-dense, on-the-go option that promotes gut health, energy, and overall vitality.
Julie Smolyansky, CEO of Lifeway Foods, said, “We're proud to partner with Joe & The Juice, a brand that shares our dedication to clean ingredients, functional nutrition, and consumer well-being. This collaboration allows us to introduce the benefits of Lifeway Kefir to new audiences in a fun, dynamic, experiential setting. It's another step in our mission to make probiotic wellness an everyday ritual for more people."
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