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Lifeway, Modelo & Horizon Organic lead food & beverage innovation
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Tuesday, 20 January, 2026, 15 : 00 PM [IST]
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New York, USA
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Valerie Nutrition and beverage majors are keeping product innovation front and centre as consumer demand continues to evolve in 2026. From cultured dairy to nonalcoholic beer and coffee creamers, several companies are expanding their portfolios to capture emerging trends in health, convenience and flavour preferences.
Leading the wave, Lifeway Foods has ventured into the premium butter category with the launch of its probiotic kefir butter. The fermented dairy specialist is bringing a spreadable, cultured European-style butter to market in 8-ounce tubs, available in three variants — unsalted, sea salt and a sweeter honey option. This launch builds on Lifeway’s expertise in cultured dairy and taps into the growing appetite for full-fat, high-quality butter products that deliver added functional benefits. The inclusion of probiotics, a trending ingredient among health-conscious consumers focused on gut health, sets this butter apart from traditional products. Lifeway’s new offering is slated to roll out in select retail and foodservice channels during 2026.
In the beverage space, Modelo — one of the bestselling beer brands in the United States — has introduced its first nonalcoholic variant. The Modelo Chelada Limón y Sal Non-Alcoholic is a ready-to-drink canned beverage with lime and salt flavours, containing 0.5% alcohol by volume and positioned as a choice for moderation-minded drinkers. The brand is leveraging the popularity of its Chelada flavour to enter the growing nonalcoholic segment without departing from its core identity.
Meanwhile, Horizon Organic, a major name in organic dairy, is entering the fast-growing coffee creamer category with real dairy creamers made from just four ingredients: milk, cream, cane sugar and natural flavours. Offered in homestyle vanilla, chantilly sweet cream and golden aaramel, these creamers aim to elevate the at-home coffee experience for consumers seeking simple, high-quality ingredients.
Collectively, these launches reflect shifting consumer preferences towards functional foods, better-for-you beverages and premium everyday indulgences — setting the stage for dynamic competition across segments in 2026 and beyond.
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