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Like Air launches Drizzled Rice Cakes to enter fastest-growing category in salty snacks
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Friday, 19 June, 2026, 13 : 00 PM [IST]
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New Jersey, USA
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Like Air launched Like Air Drizzled Rice Cakes in four flavours: Birthday Cake, Cookie Dough, Cinnamon Bun, and Brownie.
After making waves in the natural snack category with their signature Puffcorn, a two-time Good Housekeeping Snack Award Winner for Best Puffs, Like Air is now bringing its flavour-first philosophy to another better-for-you snack category: rice cakes. With a 74% increase in sales over the last 2 years, rice cakes are the fastest growing category in salty snacks. The light and airy Drizzled Rice Cakes are poised to accelerate that growth.
Allison Lin, co-founder of Like Air, said, "We created Like Air as a way to improve better-for-you snacking without compromising taste. Our new Drizzled Rice Cakes are the perfect snack to reach for when craving something sweet. These indulgent, bite-sized mini rice cakes are made with premium ingredients and are something snackers can enjoy with zero guilt."
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