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Limca brings the zest back with 'Lime ‘N’ Lemoni' campaign
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Wednesday, 19 February, 2025, 14 : 00 PM [IST]
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Our Bureau, New Delhi
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Coca Cola India’s homegrown brand Limca, is a beverage that has iconic written all over it. From its distinct cloudy bubbles to a zesty taste that is quintessentially Indian, Limca is truly an experience like no other. It is ushering in a new era of refreshment with its exciting new summer campaign.
A chilled sip of Limca on a hot summery day just suddenly lifts you up and makes you feel breezy. It is this simple yet true insight that is at the core of this year’s summer campaign. This fresh take on its signature Lime ‘N’ Lemoni fizz invites consumers to rediscover and celebrate the charm and romance of the beverage.
The campaign stars the effervescent Tripti Dimri and her furry friend, as she leaves behind the heat and grime in a unique way. The moment she takes a sip, the scene transforms with dynamic visuals, her energy lifts up, and a wave of zesty freshness takes over.
Ruchira Bhattacharya, senior director, marketing – hydration, sports, and tea category, India and South-West Asia operating unit at The Coca-Cola Company, said, “Limca is a differentiated brand and is much loved by consumers across ages and with this campaign we brought all things loved on Limca back to Limca. We also have a light-hearted melodious jingle and the very endearing Tripti, both have truly uplifted our campaign. We hope to re-in force Limca’s leadership in the beverage category, ensure it remains the go-to choice for instant revitalisation and joy with this beautiful campaign.”
Dimri said, “Limca makes me very nostalgic, and this campaign took me back to the old, charming, fun world of Limca and I am just so glad that I got be a part of it. I had an absolute ball of a time shooting this with Dibakar Sir and the entire team. Really hope people love it. This one is all heart.”
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