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Louis Vuitton Moët Hennessy launches luxury tequila brand, Volcan de Mi Tierra
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Tuesday, 24 December, 2024, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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Volcan de Mi Tierra, the ultra-premium tequila brand by Louis Vuitton-Moët-Hennessy is launching its exceptional portfolio in India. Volcan de Mi Tierra Tequila brings the finest tequila offerings to the Indian consumers making a significant milestone in the luxury spirits industry. The launch features an exclusive range, including Blanco, Reposado, Cristalino and the extraordinary Volcan X.A, setting a new benchmark for luxury and craftsmanship in the spirits world.
Rooted in over 300 years of heritage and passion, Volcan de Mi Tierra draws on the time-honored traditions of the Gallardo family, whose roots in the tequila-making process trace back to 1774 at the famed Hacienda La Gavilana in Jalisco, Mexico. In partnership with Moët Hennessy, the Gallardos’ mastery in tequila craftsmanship is combined with Moët Hennessy’s global savoir-faire, resulting in a product that celebrates the art of tequila making, authenticity, and innovation in every sip.
Volcan is proudly associated with NOM 1523, a prestigious distinction in the tequila industry. With over 2,200 tequila brands made from 169 distilleries in Mexico, Volcan stands out as one of only five additive-free single nom distilleries which are 100% additive free in the world highlighting commitment to the highest standards of quality and purity.
Driven by a passion to craft the best of what tequila can offer, Volcan de mi Tierra is renowned for its purity, with no additives and only the finest 100% Blue Weber Agave. Its all-natural flavor and color result from Volcan's expertise in blending and aging. Each bottle is hand painted numbered and sealed reflecting exceptional craftsmanship. Its handcrafted field to bottle.
The Volcan portfolio honors Mexico’s terroir, with each expression showcasing the spirit of Jalisco capturing the essence and energy of the volcano’s raw natural power and allows different tequila profiles to come together in perfect harmony. Built on an assemblage, Volcan selects the very best agave from two regions, to reach a complex and elegant liquid reflecting meticulous craftsmanship, innovation, and luxury.
- Volcan Blanco: A pure expression of 100% Blue Agave, this perfectly balanced tequila offers subtle sweetness and natural flavours of agave with delicate hints of grapefruit, a touch of black pepper spice resulting in a well-balanced finish.
- Volcan Reposado: Aged in American and European oak barrels, the dual aging process brings out the intricate complexity and refined finesse of the carefully selected agave, terroir and wood. Soft with a rich mouthful. Balanced and smooth.
- Cristalino: Aged and charcoal filtered for clarity. Further finished in Cognac & whisky casks giving it the primary notes of caramel, tabacco, and dark chocolate followed by the secondary notes of vanilla, soft spices and dried fruits.
- Volcan X.A: A true masterpiece, this innovative blend of Reposado, Añejo, and Extra-Añejo tequilas is a unique assemblage of ages. Crafted from 100% Blue Agave, without any additives, XA reveals a perfect balance of cooked agave, hint of spices and sweet aromas delivering an unparalleled richness and complexity that sets a new standard in the world of tequila.
Volcan de Mi Tierra has gained critical acclaim, with Volcan X.A awarded Best Agave-Based Spirit of the Year at the 2023 and 2024 NY Wines & Spirits Competition.
Smriti Sekhsaria, marketing director, Moët Hennessy India, said, "Volcan de Mi Tierra brings a distinctive offering with its positioning of being one of the only five Tequila’s worldwide with a single nom and 100% additive-free – it delivers an authentic expression of Mexican terroir and craftsmanship. Rooted in over 300 years of the Gallardo family’s artisanal expertise, combined with Moët Hennessy’s savoir-faire, Volcan de Mi Tierra represents the pinnacle of quality and heritage. We are delighted to introduce this exceptional tequila to India, catering to connoisseurs who appreciate sipping tequila in its purest form, as well as those who enjoy innovative cocktail experiences.
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