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Lowest calorie tonic water brand in India with max fizz
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Wednesday, 02 February, 2022, 15 : 00 PM [IST]
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Our Bureau, Mumbai
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Peer is a luxury tonic water brand, and the latest launch of Leocorno Enterprises, a company formed by Anant Jangwal in 2016, that offers consumer brands in India, UAE, and the UK. Its current range comprises the regular Indian Tonic, Mint Tonic, Bitter Lemon Tonic, and a Zero calorie & Zero sugar tonic variant, which is the first of its kind in India.
The brand will be launching 4 additional flavours in the coming months, with plans to venture into other beverage segments that offer innovative and healthy products.
It is the lowest calorie tonic water brand in India, with no artificial sweeteners, preservatives, or flavouring, and all-natural imported quinine. Best grade ingredients are used in making tonic water. The products are available across leading retail stores in Delhi NCR and Punjab, and is entering Uttrakhand, Maharashtra, Karnataka, West Bengal and Goa by the first quarter of 2022. Since its inception, the brand has sold 26,000 units of its tonic water.
Jangwal said, “People across the world had started caring about the gin that goes with their tonic, but now people are also caring about the tonic that goes with their gin! There is demand for tonics that are not overly sweet, and which when added enhance their drink rather than overpowering it.”
“The response from customers in retail outlets has been tremendous! Our 0 Cal. Indian Tonic is turning out to be the top selling sku, followed by Bitter Lemon Tonic and Mint Tonic. In select modern trade stores we are present in, PEER has already captured a 10% share of the sales volume in the premium tonic water category,” he added.
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