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Lärabar unveils plant-based protein bars
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Thursday, 21 May, 2026, 12 : 00 PM [IST]
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Minnesota, USA
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Known for?its?healthy and delicious?ingredient philosophy, Lärabar is now bringing that same approach to protein with the launch of Lärabar Protein,?a bar that provides taste and protein.
The new protein bars are wonderfully soft,?chewy?and packed with 10–12 grams of plant-based protein per bar.
Scott Baldwin, VP and business unit director for bars at General Mills, said, “We heard you. People want more protein, but they?don't?want to?compromise on?taste or quality. So, we challenged ourselves to make a protein bar that truly tastes like Lärabar,?taking everything you love about the original and?adding the protein you want."
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