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Marico rolls out #LoveInEveryCrunch campaign for Saffola Muesli
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Wednesday, 18 February, 2026, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Marico Limited has launched a digital-first Valentine’s Day campaign titled #LoveInEveryCrunch for its Saffola Muesli with Flavour Pops, celebrating the idea that love is often found in simple, everyday rituals — especially breakfast.
The campaign features a diverse mix of couple and single influencers who share their personal morning routines, showcasing how Saffola Muesli’s Berry Crunch, Choco Crunch and Kesar Crunch variants can turn an ordinary breakfast into a meaningful moment of connection. By highlighting both shared rituals and self-care habits, the brand positions breakfast as more than just the first meal of the day — but as a pause to reconnect, recharge and begin with positivity.
Commenting on the initiative, Vikram Karwal, CMO, Marico Limited, said the brand has focused on bringing excitement to the breakfast table through its unique flavour pops and crunchy texture. Made with a blend of multigrain and millet, and inspired by popular milk pairings such as strawberries, chocolate and kesar, the product aims to combine convenience, taste and nutrition in a single bowl. He noted that the campaign reflects how small daily rituals can strengthen bonds with loved ones and foster self-love during a season that celebrates relationships.
To amplify the message, content creators demonstrated energising breakfast routines powered by Saffola Muesli, emphasising that love doesn’t always require grand gestures. The campaign also highlights the importance of mindful eating habits and embracing singlehood with positivity.
Saffola continues to strengthen its footprint in the breakfast category with offerings such as Saffola Oats and Saffola Honey, while expanding its muesli portfolio to meet evolving consumer demand for convenient, better-for-you food choices tailored to modern lifestyles.
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