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Marico unveils game-changing innovation with launch of Saffola Cuppa Oats
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Wednesday, 26 February, 2025, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Marico, one of India’s leading FMCG companies, is set to redefine the convenience in the Oats category with the launch of Saffola Cuppa Oats—a delicious, nutritious, and hassle-free snack tailored for the fast-moving consumers.
It ready in 4 minutes by just adding boiling hot water, and will be available in two flavours - Magic Masala and Spicy Mexicana, along with a delightful blend of oats, millets & crunchy multigrain bites. Not only does the product guarantee a masaledaar flavour with crunchy bites but also is high in fiber and acts as a source of protein. True to its 'No Nasties' promise, the product is crafted as ‘No Maida’, ‘No Artificial Flavours’, ‘No Colours’, ‘No Preservatives’, and ‘No Palm Oil’, making it a better-for-you snack without compromising on taste.
Designed for minimal effort and maximum flavour, it ensures that new-age consumers that comprises of working professionals, young adults and students can enjoy a delicious snack without hampering their schedules. Whether it’s a rushed morning, a midday boost, or a late-night craving, it delivers a seamless and satisfying experience, combining taste, nutrition, and ease of preparation in just four minutes, delivering on its promise of ‘Masaledaar taste, no time waste’.
It will be currently available in leading retail stores and quick-commerce platforms, making it the perfect go-to snack for modern consumers.
Nilanjan Roy Choudhury, business head – foods business at Marico Ltd., said, “At Marico, we are committed to continuous innovation that meets the evolving health needs of our consumers. We recognised that modern consumers crave for a snack that delivers flavour and nutrition without compromising on the chores of their busy life. To bridge this gap, we curated Saffola Cuppa Oats, a category-redefining easy-cook oats offering a quick, tasty, and nutritious mess-free snack that fuels their ambitions and effortlessly fits into their dynamic lifestyles. This unique product represents a fusion of modern convenience and wholegrain goodness, designed for today’s fast-moving world.”
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