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Mars appoints Gülen Bengi to ANA board of directors
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Tuesday, 19 November, 2024, 13 : 00 PM [IST]
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Chicago, USA
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Mars announced the appointment of Gülen Bengi to the association of national advertisers (ANA) board of directors. Bengi joins esteemed leaders across sectors who drive industry-leading brands and lead best-in-class teams.
Bengi is lead chief marketing officer, Mars & chief growth officer, Mars snacking. She is an accomplished marketing and P&L leader who has led transformations in several CPG businesses and in multiple geographies.
"At Mars, our marketing teams are driven by the belief that our brands are the engine for growth and value creation. I am honored to join the Board of Directors of the ANA to bring this thinking to others and work with other leaders in the industry to drive innovation and growth. I am especially keen to focus on how we can, as an industry, harness the power of technologies like AI to drive impact and propel our businesses forward,” said Bengi.
Bengi has consistently been recognised for her expansive thought leadership, building an inspiring vision for the future; galvanising engagement, growth momentum, and capability development within large global organisations. She is renowned for building inclusive, high-performance cultures and teams. Her consumer-obsessed philosophy centers on rich data and meaningful, one-to-one relationships that drive omnichannel commerce through purpose, innovation and digitisation of brand ecosystems.
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