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Mars completes acquisition of Kellanova & poised to shape the future of snacking
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Wednesday, 17 December, 2025, 08 : 00 AM [IST]
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Our Bureau, Begaluru
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Mars, Incorporated, has completed its acquisition of Kellanova, whose portfolio includes Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, RXBAR and Kellogg's international cereal brands. The combination brings together two iconic businesses with brands, now united to shape the future of snacking.
“Today marks a transformative moment and I am excited to welcome Kellanova to Mars. United by more than a century of pioneering new categories and building iconic brands, Mars and Kellanova are joining forces. With more than 50,000 Mars Snacking Associates and partners around the world, we are now positioned to bring consumers more of the brands they love and new innovations while continuing to advance our sustainability commitments and invest for the long term, said Andrew Clarke, global president of Mars Snacking.
The new Mars Snacking division will operate in attractive snacking categories, adding Kellanova's billion-dollar brands Pringles, Cheez-It and Kellogg’s to the Mars business. The existing Mars portfolio includes billion-dollar snacking and confectionery brands like SNICKERS, M&M’s, TWIX, DOVE, SKITTLES and EXTRA, as well as KIND and Nature's Bakery. The addition of Kellanova also expands the portfolio of Accelerator, a division of Mars Snacking, with complementary brands like RXBAR, Nutri-Grain bars and Special K bars.
Mars, Incorporated announced on August 14, 2024, that it had entered into a definitive agreement to acquire Kellanova. The transaction received Kellanova shareowner approval on November 1, 2024. The acquisition received all required regulatory approvals as of December 8, 2025.
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