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MartinBauer forms unified Nutraceutical unit with Finzelberg & MB Med
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Friday, 06 March, 2026, 08 : 00 AM [IST]
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Vestenbergsgreuth, Germany
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MartinBauer has consolidated the strengths of Finzelberg and MB Med into a newly formed Nutraceutical Unit, creating a unified platform aimed at delivering science-driven botanical solutions to the global nutraceutical market.
The move is designed to simplify access for brands seeking credible, evidence-based botanical ingredients by offering a single, coordinated interface that integrates raw material sourcing, advanced extraction technologies, clinical substantiation and market-ready ingredient development. By eliminating the need to navigate multiple suppliers and product lines, the company aims to streamline innovation and accelerate time to market for nutraceutical products.
“The new nutraceutical unit acts as a single gateway to the world of botanicals and was formed to raise the bar for quality, credibility and collaboration in the nutraceutical industry,” said Anina Krey, Global Director of the Nutraceutical Unit.
According to the company, consolidating production, supply and logistics across key regions will enhance operational efficiency and resilience. Harmonised planning is expected to shorten lead times, while regional manufacturing hubs will provide flexible capacity. Vertical integration, the company said, will help ensure predictable supply even amid volatile market conditions.
The unit will focus on expanding capabilities in functional foods, dietary supplements, personalised nutrition and precision formulations. Growth plans also include strengthening presence in North America and the Asia-Pacific region, alongside investments in sustainability initiatives, advanced research platforms and regulatory-backed product development support.
With a portfolio spanning clinically supported branded ingredients, signature extracts and a broad botanical range rooted in over 250 years of expertise, the new Nutraceutical Unit positions MartinBauer as a single-point partner for brands seeking end-to-end support — from early-stage concept development to global product launch — in a rapidly evolving nutraceutical landscape.
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