McCain Foods announced the launch of Brew City Beer Battered Potato Waves, the company's latest beer-battered potato side. With this elevated option, chefs and restauranteurs across the United States and Canada can now offer these distinctively shaped potatoes to diversify menu options without adding significant labour or kitchen costs.

It features a distinctive wave cut and a light beer batter that delivers a crispy exterior with a soft, fluffy interior bringing hand-crafted appeal and standout texture to the plate. Bold shape, satisfying crunch and versatile flavour profile make them an appealing alternative to French fries across casual dining, pubs and fast-casual eateries and restaurants.

Chef Mark Slutzky, McCain director of culinary, said, "Global food trends continue to prove that potatoes of all forms are ubiquitous with sides, but today's consumers are signalling it's time to go beyond the basics with new flavours, textures and shapes. This new demand means chefs need a reliable yet versatile option to seamlessly integrate into culinary creativity without sacrificing precious prep time or breaking budgets. As the maker of one in four fries worldwide, McCain prides itself on taking the category to new heights by offering delicious and innovative options that exceed expectations."

Mark McMillin, Cooper's Hawk chief culinary officer, said, “Our team of chefs and culinary advisors are constantly on the hunt for ways to deliver a wow-factor experience that is accessible for all our guests. McCain Brew City Beer Battered Potato Waves are the perfect example of how the company partners with operators like us to deliver on guest's expectations while keeping our margins in mind."