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McDonald’s India – North and East strengthens coffee presence, opens 50th McCafé
Thursday, 23 May, 2024, 13 : 00 PM [IST]
Our Bureau, New Delhi
McDonald’s India - North and East has strengthened its coffee presence with the opening of 50th McCafé in the region. This expansion is a part of its growth strategy, leveraging the key tenets, which is its in-restaurant, coffee brand making great tasting coffee accessible to coffee lovers around the world.
It aims to establish a leadership position in the coffee market by offering freshly brewed, Barista crafted, great tasting coffee made with 100% Arabica beans, sourced sustainably (certified by the Rainforest Alliance). Every cup of McCafé is handcrafted by skilled Baristas, who are provided extensive training on the art of making the perfect cup of coffee. McCafé offers a range of hot and cold beverages such as Mocha, Hot Chocolate, Americano, Frappé, coolers, shakes and delectable food. McCafé classic cappuccino is priced at Rs. 99 (starting), demonstrating the brand’s continued commitment to affordability.
Rajeev Ranjan, managing director, McDonald’s India - North and East, said, “We are excited to launch our 50th McCafé offering Barista crafted, great-tasting coffee, served in a warm and welcoming environment at a very affordable price. We are delighted with the rapidly increasing acceptance and preference of our McCafé offerings among our esteemed customers. We plan to rapidly expand our McCafé footprint and keep providing feel good, delicious moments to our customers.”
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