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McDonald's India brings the ‘Flavours of India’ to its iconic burgers
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Saturday, 27 July, 2024, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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McDonald’s India (West & South), owned and operated by Westlife Foodworld, has added a bold new twist to its classic burgers with the launch of the ‘Flavours of India’ theme. The company has reimagined its iconic McAloo Tikki, McChicken, and McVeggie burgers with a new flavour inspired by seven different chilies sourced from various geographies of the country. These limited time range of burgers, are now themed as Flavours of India McAloo Tikki Burger, Flavours of India McVeggie Burger and Flavours of India McChicken Burger – making them the Truly Indian Burgers.
The new flavour features a fiery blend of Bhavnagri chilli (Gujarat), Jwala chilli (Chhattisgarh & Madhya Pradesh), Kolhapuri chilli (Maharashtra), Guntur chilli (Andhra Pradesh & Telangana), Byadgi chilli (Karnataka & Goa), Kanthari Chilli (Kerala), and Laungi chilli (Tamil Nadu).
Arvind R.P, chief marketing officer, McDonald’s India (W&S), said, “The new ‘Flavours of India’ McAloo Tikki, McVeggie, and McChicken burgers showcase McDonald's India’s commitment to democratizing our menu and creating value for its fans. This is our way of giving consumers more reasons to enjoy their favourite McDonald's burgers. We are excited to introduce this new limited-time offering and bring the rich, diverse flavours of India to McDonald's fans across the country.”
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